CRM

Drive customer behavior that fosters prosperity.

Draw insight from the past. Make predictions about the future.

The in-house developed, end-to-end solution for data analytics CuDeLa is a comprehensive modular CRM platform with campaign management, loyalty programs and customer intelligence capabilities. It is based on a unique Customer intelligence module that includes pre-built mathematical models showing propensity for future customer behavior and actions in the following areas: Segmentation, Churn, Up-sell and Cross-sell, Customer Life-time value.

Modules:

• Administration
• Segmentation
• Teller
• Campaign Management
• Customer Scoring
• Business Rules Engine

Features:

• Identification of up-sell, cross-sell potential and next-best offer development that leads to revenue increase and is based on customer's history analysis;
• Complete loyalty management solution;
• Comprehensive Multi-tier Campaign management tool;
• Gateway for integration and communication with external systems and platforms;
• Workflow and task management;
• Management information, dashboard, alerting and monitoring;
• Highest security standards;
• Multi-language capabilities.

Benefits:

• Increase customer satisfaction
• Increase new customer acquisition rate
• Reduce customer churn rate
• Increase forecasting accuracy and boost sales results
• Boost profitability
• Increase the volume of valuable customers
• Improve customer communication effectiveness
• Provide pricing improvement opportunities
• Increase the ROI of your Business data